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Publisher's Summary:

In today's fast-paced business world, companies need to react instantaneously. Being a zero-time company involves more than compressing time; it's about providing value for every customer at every opportunity. To achieve this, businesses must be willing to restructure and compress relationships. It's about taking advantage of all that our digital world has to offer; without the Internet, you can't be in zero time, period. Pearlson features insightful case studies from companies like Dell, GE, Intel, and CISCO, and identifies five key disciplines companies need to adopt in order to remain competitive.

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